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Pure, a minimalist design icon

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In the mid-1990s, when outdoor furniture tended to be heavy and unimaginative, Lode brought his ethos of ‘less is more’ to the company’s designs. He saw that a new approach was needed if outdoor furniture was to be elegant, comfortable, and restful. The Pure collection epitomizes  this ideal. “With our Pure collection, we brought the same sense of elegance, sophistication, and comfort that consumers were used to in interior settings,” says Lode.
 

However, most outdoor furniture still lacked functionality – a lounger was simply a bed – whereas Lode recognised  that a piece such as a traditional meridienne could be a lounger as well as a sofa. Inspired, Lode worked with sofa designer Andrei Munteanu to launch the Pure meridienne, which combined simplicity and elegance with modularity.

Munteanu designed an open teak armrest that runs behind deep backrest cushions. The legs are set in from the edge of the teak base so the seat appears to float. As Lode says, “The search for timeless minimalism and a sense of visual serenity were central to the design: the whole design had to breathe purity.”
 

Over time, a Pure armchair and modular sofa were added, offering endless combinations for a warm and inviting outdoor setting.

Pure’s casual cushions create an informal, relaxed look, soft and deep enough to sink into. For a contrasting look and feel, Miami cushions add a tailored, contemporary touch, and a more defined profile. Both cushions can be personalised with an extensive choice of outdoor fabrics in subtle colours and weaves.
 

In no other Tribù collection is Lode's contribution as evident as it is with Pure. Pure’s evergreen appeal lies in its simple approach to beauty, comfort, and quality, which is why the 20-year-old prototype meridienne is still a centrepiece in Lode’s garden.

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