Tribù is a third-generation, 100% family-run company, which is unique in our business. My name is Koen De Cock, the CEO at Tribù. Together with my brother, Tom, I run the day-to-day business, which my father Lode founded in the early 1990’s.

Our grandfather had started an outdoor furniture business before that, but when my father took over, he wanted to do something new. His vision was to make contemporary outdoor furniture that looked and felt like interior furniture. But bringing your interior style outside meant the furniture had to be rain- and sun-resistant. Tribù’s success then and now is combining design innovation with high-performance technical fabrics and materials, which is how the Art of Leisure was born.

On May 23rd, members of the Tribù and Nichiesu families gathered at the Belgian Embassy in Tokyo for a day of celebrations and presentations. ‘When the Art of Leisure meets the Joy of Outdoor Living’ was the theme, one that has connected the Tribù and Nichiesu families over decades of collaboration and friendship.

Villa de Parnell, a contemporary interior design showroom set in landscaped grounds in the small town of Bakgok-ri in Yangji, South Korea, opened in 2018 displaying a carefully curated selection of  furniture for home and garden. The beautifully lit room sets have a European flavour, which continues with modernist, minimalist landscaped gardens furnished with Tribù.

This Salone del Mobile was everything we hoped it would be – a stylish showcase for our new releases, at the heart of the most influential international design fair.

It was the 20th year in a row that Tribù has exhibited in Milan, for which we were awarded a certificate. We were delighted once again to host a stand where our outdoor furniture inpired by nature created a tranquil oasis where our visitors could forget the fuss of the fair for a moment and leave the stress of the day behind.