Tribù is a third-generation, 100% family-run company, which is unique in our business. My name is Koen De Cock, the CEO at Tribù. Together with my brother, Tom, I run the day-to-day business, which my father Lode founded in the early 1990’s.
Our grandfather had started an outdoor furniture business before that, but when my father took over, he wanted to do something new. His vision was to make contemporary outdoor furniture that looked and felt like interior furniture. But bringing your interior style outside meant the furniture had to be rain- and sun-resistant. Tribù’s success then and now is combining design innovation with high-performance technical fabrics and materials, which is how the Art of Leisure was born.